Who this is for
Owners who know they will not run this forever, even if the sale, gift, or handoff is still years away.

Before you need the money
Prepare the company, and your personal finances, for a sale, succession, or a slower role, on your timeline.
The sale is not the plan. The plan is what your life costs after the sale, who can run the company without you, and how much optionality you still have if the market is wrong.
We start earlier than most owners expect, because the work that increases value and reduces key-person risk is not a last-year project.
Whether you sell to a third party, gift to family, or recapitalize, we help you see the personal-finance consequences before you are in a letter of intent.
Owners who know they will not run this forever, even if the sale, gift, or handoff is still years away.
Walk away with a number or a score before you book time. Every result is illustrative only.
Illustrative range
Revenue, profit, industry, and growth in. An educational valuation range and a simple 3- and 5-year sketch out.
2 minutes
Open Business Valuation EstimatorAfter a sale
See whether an illustrated sale, plus what you have invested today, could support the income you want later.
2 minutes
Open Owner Wealth GapRusty will tell you if this is the right starting point, or if another part of the work should come first.